OVERVIEW.
The objective for this project was to create a logo and come up with a non-existent brand to coincide with, along with deliverables and mock-ups.
I chose a minimalist colour scheme for my logo, focusing on a single, bold shade of orange. Inside the logo, I combined the silhouette of
a dog with the shape of a fish. I designed the logo within a circular frame, making good use of negative space. To complement the round shapes in the logo, I rounded the corners of the design elements in the deliverables. The brand I envisioned is for thick, cozy outdoor apparel and active wear.
